What does our slogan, “The Lake Effect Everyone Loves” mean? What is the “Lake Effect” and why is it so important? What we call the “Lake Effect” is the moderating effect that Lake Michigan has on the climate of West Michigan, and it is what makes grape growing possible. There is a narrow band right along the shore where cold tender grape varieties can be successfully grown. Most people who live around here know the Lake Effect as heavy winter snowfall. But we know the Lake Effect as milder winter temperatures leading to great Michigan wine. Open year around for tastings and wine by the glass, 11am – 5pm everyday, or buy Michigan wine online.